So What Would You Cut?

Equipped for every eventualityFollowing yesterday's post, a number of correspondents have suggested to Tyler that he can't criticise Cam's lack of clear surgery plans unless he says what he'd cut himself.As it happens, Tyler is currently working on a detailed cuts package with some like-minded fiscal patriots. We hope to publish it after the summer hols so we'll keep the powder dry until then.But in the meantime, we might remind ourselves of the...

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How Social Media Helps Enterprises During Hard Times and Layoffs

In my last blog, Rise of the Social Media Function, I focused on how companies need to best organize their marketing team(s) to leverage social media to connect with prospects, customers and their markets. I'd like to add another dimension to this discussion: social media within your own corporate community. I've invited Caroline Dangson, IDC's Social Media Research Analyst, to provide her insight and perspective on this important area."Thanks Michael.Hardly a day goes by without a company announcing layoffs. The U.S. jobless rate in February...

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Canadian Cutting Lessons

Very good... but I'm not sure we've got time for the songsHow is Cam's government-in-waiting actually going to cut public expenditure?We and many others have been fretting about this for years, but the size of the necessary cuts is now larger than even our worst fears. Somehow, he's going to have to find cuts of at least £50bn pa - and soon.So what's he actually going to do?We have no idea. On Sunday's "Andy Marr Show" he once again dodged the question,...

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Sum Of The Marketing Whole.

That's nearly £20 per day! Or to put it another way, never assume that any single element of your marketing will be considered in isolation. Not even the last-minute, additional strap-line on your sales advertiseme...

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Purge The Treasury

The sudden departure of John Kingman, head of UKFI (the Treasury offshoot running all those bank shares we own), underlines a very important point: when he walks into HM Treasury next May, George is going to be a very busy boy.Because as an experienced business turnaround specialist put it to Tyler recently, George can forget all about those mythical 100 days.He's got 10.Max.He's got just 10 days to take The Big Bath, frame and trail the massive...

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Barbecue Summer Meets The Funnel Of Doubt

How come nobody mentioned the funnel?Just for fun, let's see if we can work out the relationship between the following four statements:1. "The coming summer is 'odds on for a barbecue summer', according to long-range forecasts. Summer temperatures across the UK are likely to be warmer than average and rainfall near or below average for the three months of summer." (Met Office press notice 30 April 2009)2. "You will need a brolly on holiday in the...

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Make Marketing Simple.

It's all about making every aspect of the product/service experience as good as they can be and thereby making the user feel great about their achievements/ownership.But job one is making every aspect of the product/service experience as straightforward as possible and thereby not making the user feel stup...

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For Richer For Poorer

A previous Tyler family Big Hat FestThe bride dazzled, the sun shone, the champagne flowed, and our son's wedding was just about as perfect as it could be. The Tylers have gained a wonderful daughter, and have at least doubled the size of their extended family.Weddings are one of life's great set-piece events, and old-fashioned people like the Tylers think it's important to do them properly.It isn't just the formal business of the day - the families...

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Bucking The Trend

We Tylers are off for a weekend of bearing witness, toasts, and big hats. Our elder son is getting married, and we are delighted.These days of course, getting married is pretty well a minority pursuit. We now have the lowest marriage rates since they were first calculated in 1862. The number of first marriages has halved since the early 70s, when Mr and Mrs T got shackled. Does it matter? Will the relationship between our son and his fiancee be strengthened...

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Fear And Loathing At The Audit Commission

One of these men will soon be looking for a jobWe know all about the fear and loathing it induces in Surrey, but the Audit Commission spreads its bureaucratic misery far beyond the leafy enclaves of Guildford and Dorking.On BOM we have generally focused on its £210m pa cost, pointing out that taxpayers get no tangible benefit. But it's actually much worse than that. The Commission is an instrument of central control, and just like government inspectors...

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Free Tamiflu

Question 1 Do you feel lucky? Yes/NoSo can anyone think of a good reason why millions of us will not hit the new NHS Tamiflu hotline and grab our personal supply while it's still available?According to the BBC's health correspondent, you just go onto the new website, answer a few questions, and get your free Tamiflu voucher.So given that there's not enough to go round, why wouldn't you do it on Day One?The official answer from the Chief Veterinary...

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Out Of The Mouths Of Babes.

A recent review of the scientific literature has controversially suggested that breastfeeding does not bestow the benefits that have been claimed for it in recent times...it is very hard to separate the benefits of the mother’s milk from the benefits of the kind of mother who chooses to breastfeed.....In other words, breastfeeding studies could simply be showing what it’s like to grow up in a family that makes an effort to be healthy and responsible, as opposed to anything positive in breast milk.I'm not qualified to question that view and the...

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The Major On Mobility

Sometimes the Major can be quite blunt:"I'm sick to death of all this claptrap on the BBC about so-called social mobility. I mean, look at you, Tyler. You're pretty well from the absolute bottom of the heap. You've never played polo, you've never been on the grouse moor, you don't hunt. What's more, you have no social polish whatsoever - in fact, when you're at home, I'll bet you still eat peas off your knife. Yet, despite all that, I'm quite prepared...

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Stuck Up Queer Street Without A Golden Goose

All that remains from the fat yearsThe latest public borrowing figures are worse even than Tyler expected.Last month the government managed to borrow £13bn, taking the total for this financial year to £41.2bn - twice the comparable figure for last year. It tells us that borrowing for the year as a whole will almost certainly be over £200bn, rather than the £175bn forecast in the budget. As for debt, we've already reached 57% of GDP, well on the way...

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Rule By Amateur

Keep them well away from thisAs we've blogged many times (eg here), despite more than a century of promised reform, the governance of Britain remains firmly insecurely in the hands of bumbling amateurs. For reasons that defy all logic, we continue to entrust our security and half our national income to a bunch of incompetents we certainly wouldn't trust to run the family whelk stall.In the last couple of days we've had two further prime examples.First,...

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The Public Teat

£700bn feeding frenzyHis Extreme Eminence Bishop Hill has managed to get some fascinating information out of the Department for Children Schools and Families (DCSF). It's a spreadsheet listing all the individual payments that went into the department's £66bn spend last year (see here). And it makes for a riveting read.His Grace has been busy combing through it and highlights a number of payments going to some of BOM's oldest friends. You should read...

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Fear And Loathing In Surrey

A typical weekend in GuildfordTyler lives in Surrey.Well, he would, wouldn't he. Surrey is nice and leafy, yet close enough to the fleshpots up the Smoke.True, Surrey has been described as Britain's biggest carpark, and Surrey housewives are not to everyone's taste. But it's also got more Waitroses than anywhere else outside London, and important National Treasures like Cliff Richard live here.Unfortunately, it is expensive. And one of those expenses...

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Cutting The Burden Of Welfare

Some of the hardest cuts George will have to make will be in welfare.The current social security bill is running at £165bn, with another £22bn going on Brown's complex array of tax credits. Added together, they will absorb 13% of our GDP this year - and that's on the optimistic Budget forecasts.Worse, as the slump unfolds, the burden is going to get even heavier. And we simply can't afford it.When cradle-to-grave welfare was introduced back in the...

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Still Heading For The Cliff Edge

This ain't no way to run a governmentYesterday the IMF published its annual Staff Report on the UK economy. It is an alarming read.First, they are far gloomier than Darling about the depth and length of the slump. They say that GDP will contract by 4.2% this year, and will not recover its previous peak for more than four years. That's far worse than those Tory recessions Brown always used to go on about, and is the worst performance we've seen for...

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