Dynamic Incompetence.

"A disaster happens to many, many of our best scientists. They become administrators. And the day thay do that, they're lost to science. So you never want to become an administrator. You have to guard against that. Be a dynamic incompetent. Do at least three outrageous acts a year. Then noone will want you to be an administrator."Hans Suess 1...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Fix The Unrecognised Problem.

Regardless of whether this is a spoof or not, it emphasises that the oft-stated maxim of "meeting a customer need that they didn't know they had" is only part of the story. You also have to do it in a way that is obviously practical, hard to improve upon and about which the users will be openly and convincingly passionate. Obtaining that traction is difficult and that's why so many product launches fa...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Make Poverty History.

Shameless is a successful TV series featuring what is colloquially termed an underclass family. So it was interesting to hear its writer Paul Abbott talk about poverty recently.He asserted that it was increasingly not just a matter of lack of material possessions and it's well accepted that people can be materially better off, but still suffer the stigma of poverty in terms of aspiration and opportunity.But his most thought-provoking idea was that...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Eyebrows Might Be Raised.

Jane McGonigal made a great comment on my T-mobile post suggesting the increasing need for an advertising strategy to haveclearly better design for actual participation and less spectacle. it's only good to provoke awe and wonder if you then give people the means to produce it themselves.So here's one I found earlier that's clearly easy for people to imitate and recreate. I wonder if any agency will utilise it. Tonight perha...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Tools Of The Trade.

The arrival of every new social media tool, be it Facebook, Twitter, FriendFeed or whatever, is inevitably followed by conversations about the best way to use it for marketing purposes. Ideas are floated, advice is offered and someone creates a best practice guide.And there's nothing wrong with that. Except that it's putting the cart before the horse. It's fine, indeed imperative, to know what the new tools do. But before you use any of them, you have to be certain of the context in which you're marketing and the goals which you're seeking to achieve.Only...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Price Competition.

Premium is the price for continuous performance. For both you and your customers, it's worth ...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Recognise Your Own Bubble.

Last April when this rickrolling flashmob took place in London, there were rumours of commercial sponsorship and friends told me there were as many spectators as participants. The words jumping shark came to mind.So, last week when I read some press coverage about how the ad below had been shot guerilla-style the day before and was to debut on Friday night, my immediate reaction was one of shrugging disenchantment. The usual suspects of plagiarism, bandwagons and unimaginative creatives raised their heads. But maybe that's unfair.While I don't...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Interesting Answers.

The most interesting answers are those responding to questions you hadn't thought of asking.So, you can go to the usual conferences and hear the usual debates or you go to something like Bookcamp/Papercamp and be made simultaneously to feel dumb and truly inspired. Your choi...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Three Degrees Of Marketing Insights.

1) Insights That Aren’t. (The Not)Also known as statements of the obvious, the untrue or the uninteresting.ExampleA fast food company discovers they are selling a lot of milkshakes in the morning.Not really interesting.2) Insights That Reveal Unknown Behaviour (The What)Example A fast food company discovers they are selling a lot of milkshakes in the morning to commuting adults.Interesting as far as it goes. But, as Richard Huntington outlines here,...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

A Boycott Is For Life Not Just For January.

When Mark Earls invited me to join his admirable campaign to make January "b-word"-free, I had to turn him down – not because I don’t believe in resolutions, but because I try never to use that word.It refers to nothing more and nothing less than reputation, reputation you earn by your behaviour or, more realistically, reputation which other people (customers or not) confer on you because of that. It’s not something you impose on others.If you ask...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Last Night A Rolex Saved My Life?

I don't really like contrived business acronyms. But the suggestion that successful businesses need to display the LATTE factor by being Local, Authentic, Traceable, Trusted and Ethical seems reasonable.Especially when compared to the outlandish claim that, after attempting suicide,the quality of a Rolex watch helped Owen (Wilson) realize and appreciate the quality of his own life.More warped causality he...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Marketing Budget Cuts of 15% for First Half 2009

Within the technology marketing sector, I predict budget cuts of 15% or so for the first half of 2009. And within the typical marketing mix, the events budget and traditional-media advertising will bear a dis-proportionate share of those cuts. Given the trend of accelerating spending on digital advertising, it is more likely then ever before that traditional media spend lost in the downturn of 2008-2009 will not - ever - be replaced.In the tech industry we are now, over the past couple of months, just acknowledging the impact of the recessionary...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Phil Collins And Unintended Consequences.

CDs were promoted in terms of sound quality and digital compression. They were also smaller. But marketing expert, Phil Collins made the interesting point that it's also the first time music was one-sided. While this means that you don't have to turn it over, it also means that you don't need to be encouraged to turn it over.Prior to this, albums were created so that the first and last track on each side were particularly strong. They focussed on...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Now That's What I Call Differentiation.

With Sainsbury's offering anodised saucepans that are Twice As Stronger As Stainless Steel, it's clear that 2009 has started we...

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More